Following the current economic recession in the country, businesses, whether big or small have started looking at ways of reducing their expenditure by proper planning and budgeting. A lot of companies have started strategizing and planning their Communications and PR budget ahead of 2017. One key area companies are looking at is the area of Independent PR Measurement budgeting and planning. The days are over when organizations just spend without measuring or getting key insights of their industry from the PR agencies. The awareness of PR Measurement is growing by the day.

Some of the key economic sectors that are fast embracing PR measurement include the Financial sector, FMCG, Airlines, NGO and Government. It is a common knowledge that media monitoring and measurement played a key role in the just concluded Edo State Gubernatorial election that saw Godwin Obaseki becoming the governor-elect of the state, from crisis measurement to situation analysis and reputation measurement.

Independent PR measurement services will help organizations save cost and at the same time help brands get value for their communications and PR expenditure in 2017. For there to be an accurate, precise and effective PR plan, PR Measurement services, should be taken into consideration and independently as well.

Some of the key tasks that a PR measurement agency can help an organization achieve, includes Media Performance Audit, Journalist Relationship Measurement (JRM), Reputation measurement, Media Campaign Evaluation, Crisis Measurement, Competitive Analysis and many more.

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