To further elevate public conversations on caring for coloured fabrics and encourage trial of its colour care detergent, Nigeria’s first colour care detergent – Canoe Detergent, has commenced a regional Road-Show campaign.

Running across major cities in the South West, the Canoe Yuletide Consumer Awareness campaign will enable consumers experience Canoe’s unrivalled colour care offerings for all coloured fabrics as well as provide enlightenment on the need to embrace the Canoe Detergent advantage to keep their fabrics alive with colour. It will run between 12th and 28th December, 2014.

The town storming exercise styled ‘#alivewithcolour’ will showcase innovative brand activation stunts by the key brand characters on major streets and shopping malls in Lagos and Ibadan.

Speaking on the yuletide consumer awareness and sales drive, Marketing Manager, Fabric Care, Mr. Roy Ekekwe, said: “Coming after our recently successful launch of the ‘Alive with Colour’ campaign, we are delighted to bring the unique story of Canoe detergent’s extraordinary performance to the door-steps of our customers. All that have experienced Canoe detergent prefer it above other detergent brands; this is a grand opportunity for them to get intimate with the brand and its ambassadors whose regalia ooze bold, innovative, expressive, contemporary, fashionable and excellent elements of Canoe – Nigeria’s only colour care detergent.”

Brand Manager, Canoe Detergent, Ms Gloria Jacobs, said; “We are bringing amazing colour care elements in the Canoe brand to life through models adorning colourful elements of our campaign characters to depict a detergent that brings the best colour care experience to consumers who desire to clean and care for their coloured fabrics. These characters will talk, chat, dance, sign autographs and engage with consumers during the town-storming and mall activation. There’s no better opportunity to appreciate and embrace the brand than this.”

Gloria noted further that Canoe consumers are in for the best experience ever, as they will have ample opportunities to win branded freebies and other souvenirs during the #alivewithcolour campaign period.

She said at the end of the brand engagement, Canoe detergent consumers will appreciate that, “Canoe detergent has been specially formulated to clean and care for all original coloured fabrics, preserving colours in more washes than other detergents in all washing cycles’’.