All is now set for the biggest beauty products and services fair in Nigeria. In its tradition of going ‘beyond banking,’ Nigeria’s retail banking giant in partnership with Eventful Limited, is set to bring together beauty products and services providers, consumers and beauty enthusiasts from March 17 to 18 at the Harbour Point, Wilmot Point Road, Victoria Island, Lagos. The fair tagged “Beauty Souk” by Eventful and powered by Diamond Bank, is a convergence point for beauty industry stakeholders and has become a highly anticipated event, attracting beauty entrepreneurs in Nigeria and Africa since its maiden edition in 2017.

The Souk will showcase products and services ranging from spas, facial lashes and brows, massages and treatment, makeup artistes’ products and services, nail services and products, hair weaves, wigs and extensions, hair products, stylists, skin products and services, aesthetics and cosmetic medicine, beauty bloggers and Online Lifestyle reporters.

One of the highlights in the two-day event is an onsite studio for beauty shots by Kelechi Amadi-Obi and master classes for make-up artists that will be taken by renowned international and Nigerian beauticians.

The Bank also has a list of top celebrities that will be at the Souk. Beauty enthusiasts will have the opportunity to interact and take memorable shots with them at the onsite studio.

Chioma Afe, Diamond Bank’s chief spokesperson stated that the Bank has thrown the event open to all her customers, adding that the Souk will offer beauty products’ entrepreneurs access to new markets and enable them and other beauty care products lovers to network and uniquely express themselves.

“At Diamond Bank we understand what motivates Nigerian women; they are ambitious, dynamic, determined and very passionate. That is why we will always partner with credible initiatives that support the dreams and aspirations of Nigerian women and will continue to provide them with a platform and an environment for such dreams to thrive. The Souk seeks to inspire every lady to be the best they can be and Diamond Bank supports this vision, and will continue to inspire women to be their best.”

Reiterating Chioma, the managing director of Eventful Limited, Yewande Zaccheaus, stated that as a female entrepreneur herself, she understands the importance of suppliers and vendors being connected to their target market directly at a fair such as the Beauty Souk and the extraordinary opportunities for growing businesses that will be availed to vendors as well as the opening of new markets for Beauty consumers and enthusiasts alike.

Speaking further, Yewande pointed that this second edition of the Beauty Souk promises to be bigger, better and even more exciting than the first one.

According to Chioma, “this is not just about letting our esteemed customers know that we want to connect people and markets, this is about providing a unique platform to actually make it happen”.

Among the various beauty companies and entrepreneurs that have confirmed their attendance to the event include House of Tara, BMPro, Zaron Cosmetics, Ibi’s Beauty Bar, Raw Essence, Tresses, Aweni and Kemi Lewis Naturals and a host of others.